If you could see what buyers were actually looking for in property listings… how would it change how you advertised your properties? There’s a reason the media always calls on Alice Stolz when the property market shifts. Alice isn’t just Domain’s National Property Editor, but she’s also a journalist, commentator, property expert on The Block and one of Australia’s most trusted voices when it comes to real estate. In today’s episode, Kirsty is sitting down with Alice to talk about everything she’s been noticing in the market. From the biggest mistakes she sees in listings, her property picks for what state is about to boom, and why it’s never been harder AND more important to build trust as an agent. You’ll hear: What buyers really care about now (and it’s not just price) The feature every great listing has… and the thing that buyers HATE seeing How to use The Block to predict what’s next in the market Alice’s go-to advice for vendors who just won’t budge on price How she can spot a strong campaign from just ONE photo What data shows buyers are clicking on (and how you can use this to your advantage) The biggest red flag with AI written listings (don’t do this!) … and SO much more. Watch the YouTube Version of the Podcast here. Want more of Alice? Head over to IG @alice_stolz or read her latest article over on Domain here. See all of the behind the scenes over at @beyondthesalepod or @kirstycunningham and @shanespiteri This podcast couldn’t be possible without our sponsors, YPA, 268 Fund and AgentSpot. If you’re looking to buy, sell or invest this year click on the links to find out how they can help you.