For new and emerging brands in the food & beverage CPG industry, finding success means setting yourself apart and filling a hole in the market. This week on Beyond the Shelf, we spoke with the Founder of Hillside Harvest, Kamaal Jarrett, about their line of Caribbean-inspired hot sauces. In this episode, we discussed why it is important for emerging food & beverage brands to find their niche within the industry. Kamaal gave us some background into why and how they selected the flavor ...
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For new and emerging brands in the food & beverage CPG industry, finding success means setting yourself apart and filling a hole in the market. This week on Beyond the Shelf, we spoke with the Founder of Hillside Harvest, Kamaal Jarrett, about their line of Caribbean-inspired hot sauces. In this episode, we discussed why it is important for emerging food & beverage brands to find their niche within the industry. Kamaal gave us some background into why and how they selected the flavor ...
Utilizing co-branded products to expand an iconic Taiwanese brand with Young Chang of A-Sha Noodles
Beyond the Shelf
34 minutes
3 years ago
Utilizing co-branded products to expand an iconic Taiwanese brand with Young Chang of A-Sha Noodles
Co-branded products can be a valuable tool for many food & beverage brands. This week on Beyond the Shelf, we spoke with the Founder & CEO of A-Sha Noodles, Young Chang. Young shared with us how his previous experience in the computer sciences and tech world allowed him to think outside the box in the food & beverage industry. We also discussed what the process was like in bringing an iconic Tawaineese brand to the United States, as well as what sets their products apart from othe...
Beyond the Shelf
For new and emerging brands in the food & beverage CPG industry, finding success means setting yourself apart and filling a hole in the market. This week on Beyond the Shelf, we spoke with the Founder of Hillside Harvest, Kamaal Jarrett, about their line of Caribbean-inspired hot sauces. In this episode, we discussed why it is important for emerging food & beverage brands to find their niche within the industry. Kamaal gave us some background into why and how they selected the flavor ...
