Dave’s guest this week is Niccolò Gloazzo, Senior Director of Media & Omnichannel at Kettle & Fire, the brand that helped pioneer shelf-stable bone broth and functional soups. Niccolò shares how Kettle & Fire grew from a digitally native brand into a national retail presence, and what it takes to manage DTC, Amazon, retail media, and in-store growth as a single, connected system. The conversation covers why starting in DTC can create leverage across other channels, how reviews and...
All content for Beyond The Shelf is the property of David Feinleib and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Dave’s guest this week is Niccolò Gloazzo, Senior Director of Media & Omnichannel at Kettle & Fire, the brand that helped pioneer shelf-stable bone broth and functional soups. Niccolò shares how Kettle & Fire grew from a digitally native brand into a national retail presence, and what it takes to manage DTC, Amazon, retail media, and in-store growth as a single, connected system. The conversation covers why starting in DTC can create leverage across other channels, how reviews and...
Creative Finds the Audience — with Salt Media’s Jordan Witmer
Beyond The Shelf
32 minutes
1 week ago
Creative Finds the Audience — with Salt Media’s Jordan Witmer
Dave’s guest this week is Jordan Witmer, Managing Director of Retail Media & Consulting at Salt Media, where he helps brands unify creative, data, and performance across today’s fragmented retail media landscape. Jordan’s journey spans Black & Decker, Hershey, and Johnson & Johnson (now Kenvue), giving him a rare, full-funnel view of how commerce, media, and measurement intersect. In this episode, he and Dave unpack: Why ROAS isn’t dead — it’s just misunderstoodHow to balance bran...
Beyond The Shelf
Dave’s guest this week is Niccolò Gloazzo, Senior Director of Media & Omnichannel at Kettle & Fire, the brand that helped pioneer shelf-stable bone broth and functional soups. Niccolò shares how Kettle & Fire grew from a digitally native brand into a national retail presence, and what it takes to manage DTC, Amazon, retail media, and in-store growth as a single, connected system. The conversation covers why starting in DTC can create leverage across other channels, how reviews and...
