This week we're re-airing our 10/21/25 episode featuring Joanna Crishock, VP of Digital Merchandising & Operations at Ahold Delhaize USA. She shares how she’s helping iconic brands like Food Lion, Stop & Shop, Giant Food, and The Giant Company stay agile, customer-focused, and digitally connected. From her early days in consumer insights to leading omnichannel strategy across merchandising, operations, and retail media, Joanna brings a powerful “why-first” mindset to every chall...
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This week we're re-airing our 10/21/25 episode featuring Joanna Crishock, VP of Digital Merchandising & Operations at Ahold Delhaize USA. She shares how she’s helping iconic brands like Food Lion, Stop & Shop, Giant Food, and The Giant Company stay agile, customer-focused, and digitally connected. From her early days in consumer insights to leading omnichannel strategy across merchandising, operations, and retail media, Joanna brings a powerful “why-first” mindset to every chall...
How Expert-Led Content Is Rebuilding Brand Trust - with The Desire Company's Eric Sheinkop
Beyond The Shelf
30 minutes
4 months ago
How Expert-Led Content Is Rebuilding Brand Trust - with The Desire Company's Eric Sheinkop
What if you could swap out your influencer campaign…for a NASA astronaut? This week on Beyond the Shelf, Eric Sheinkop, CEO of The Desire Company, breaks down why expert-led content is outperforming traditional UGC and influencer videos—and how his team built a community of world-class experts to power high-converting content across Target, Sam’s Club, Best Buy, Amazon, and more. We get into: Why shoppers are craving real expertise at the point of purchaseHow expert-led videos improve convers...
Beyond The Shelf
This week we're re-airing our 10/21/25 episode featuring Joanna Crishock, VP of Digital Merchandising & Operations at Ahold Delhaize USA. She shares how she’s helping iconic brands like Food Lion, Stop & Shop, Giant Food, and The Giant Company stay agile, customer-focused, and digitally connected. From her early days in consumer insights to leading omnichannel strategy across merchandising, operations, and retail media, Joanna brings a powerful “why-first” mindset to every chall...
