This week Dave is joined by Molly Hjelm, Corporate Vice President & Head of Retail Media at Ace Hardware's RedVest Media, . Molly shares what it takes to build a retail media network from scratch, while honoring the voice of thousands of independently owned stores. She breaks down what hyperlocal really means (it’s not just geography), how she applied learnings from grocery and dollar, and why in-store activation still matters in a digital-first world. Connect with Molly on LinkedIn Foll...
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This week Dave is joined by Molly Hjelm, Corporate Vice President & Head of Retail Media at Ace Hardware's RedVest Media, . Molly shares what it takes to build a retail media network from scratch, while honoring the voice of thousands of independently owned stores. She breaks down what hyperlocal really means (it’s not just geography), how she applied learnings from grocery and dollar, and why in-store activation still matters in a digital-first world. Connect with Molly on LinkedIn Foll...
How to Drive Smarter Retail Execution – with Spectrum Brands’ Mir Zaman
Beyond The Shelf
32 minutes
3 months ago
How to Drive Smarter Retail Execution – with Spectrum Brands’ Mir Zaman
What do rocket science and commercial operations have in common? More than you think! In this episode, Mir Zaman, Vice President of Commercial Operations at Spectrum Brands, shares what he brought with him from the aeropsace industry to Amazon—and now to one of the most diverse brand portfolios in consumer goods. From challenging legacy systems to scaling creative content across categories like pet care, home improvement, and garden, Mir offers a clear blueprint for modern growth. We also div...
Beyond The Shelf
This week Dave is joined by Molly Hjelm, Corporate Vice President & Head of Retail Media at Ace Hardware's RedVest Media, . Molly shares what it takes to build a retail media network from scratch, while honoring the voice of thousands of independently owned stores. She breaks down what hyperlocal really means (it’s not just geography), how she applied learnings from grocery and dollar, and why in-store activation still matters in a digital-first world. Connect with Molly on LinkedIn Foll...
