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Beyond The Shelf
David Feinleib
98 episodes
1 week ago
This week Dave is joined by Molly Hjelm, Corporate Vice President & Head of Retail Media at Ace Hardware's RedVest Media, . Molly shares what it takes to build a retail media network from scratch, while honoring the voice of thousands of independently owned stores. She breaks down what hyperlocal really means (it’s not just geography), how she applied learnings from grocery and dollar, and why in-store activation still matters in a digital-first world. Connect with Molly on LinkedIn Foll...
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Marketing
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All content for Beyond The Shelf is the property of David Feinleib and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
This week Dave is joined by Molly Hjelm, Corporate Vice President & Head of Retail Media at Ace Hardware's RedVest Media, . Molly shares what it takes to build a retail media network from scratch, while honoring the voice of thousands of independently owned stores. She breaks down what hyperlocal really means (it’s not just geography), how she applied learnings from grocery and dollar, and why in-store activation still matters in a digital-first world. Connect with Molly on LinkedIn Foll...
Show more...
Marketing
Technology,
Business
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How to Turn Post-Purchase Moments into Ad Revenue – with Thanks’ Doron Ostrin
Beyond The Shelf
29 minutes
5 months ago
How to Turn Post-Purchase Moments into Ad Revenue – with Thanks’ Doron Ostrin
This week we’re joined by Kevin Creese, Director of Ecommerce at Wastequip, where he’s lThis week we're joined by Doron Ostrin, Co-Founder and Co-CEO of Thanks – the customer-first ad network that’s transforming how brands show up after checkout. Doron shares why the most underutilized moment in digital commerce might just be the one right after a purchase—and how Thanks is turning it into a high-performing, brand-building opportunity. We also dig into: Why interruptive advertising needs a re...
Beyond The Shelf
This week Dave is joined by Molly Hjelm, Corporate Vice President & Head of Retail Media at Ace Hardware's RedVest Media, . Molly shares what it takes to build a retail media network from scratch, while honoring the voice of thousands of independently owned stores. She breaks down what hyperlocal really means (it’s not just geography), how she applied learnings from grocery and dollar, and why in-store activation still matters in a digital-first world. Connect with Molly on LinkedIn Foll...