Dave’s guest this week is Jordan Witmer, Managing Director of Retail Media & Consulting at Salt Media, where he helps brands unify creative, data, and performance across today’s fragmented retail media landscape. Jordan’s journey spans Black & Decker, Hershey, and Johnson & Johnson (now Kenvue), giving him a rare, full-funnel view of how commerce, media, and measurement intersect. In this episode, he and Dave unpack: Why ROAS isn’t dead — it’s just misunderstoodHow to balance bran...
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Dave’s guest this week is Jordan Witmer, Managing Director of Retail Media & Consulting at Salt Media, where he helps brands unify creative, data, and performance across today’s fragmented retail media landscape. Jordan’s journey spans Black & Decker, Hershey, and Johnson & Johnson (now Kenvue), giving him a rare, full-funnel view of how commerce, media, and measurement intersect. In this episode, he and Dave unpack: Why ROAS isn’t dead — it’s just misunderstoodHow to balance bran...
Making the Creative Work Harder — with Retail Media Veteran Brian Anthony
Beyond The Shelf
25 minutes
3 months ago
Making the Creative Work Harder — with Retail Media Veteran Brian Anthony
This week's guest is Brian Anthony. Brian was in retail media before it was even called retail media. From his early days at Triad, helping launch the first LeBron James campaigns on walmart.com, to his current work shaping strategy across RMNs and brands, Brian brings a wealth of perspective to the evolution of the space. In this episode, he and Dave talk about: The early days of retail media and how far it’s comeWhat makes great creative (hint: simplicity, alignment, and executi...
Beyond The Shelf
Dave’s guest this week is Jordan Witmer, Managing Director of Retail Media & Consulting at Salt Media, where he helps brands unify creative, data, and performance across today’s fragmented retail media landscape. Jordan’s journey spans Black & Decker, Hershey, and Johnson & Johnson (now Kenvue), giving him a rare, full-funnel view of how commerce, media, and measurement intersect. In this episode, he and Dave unpack: Why ROAS isn’t dead — it’s just misunderstoodHow to balance bran...
