Dave’s guest this week is Jordan Witmer, Managing Director of Retail Media & Consulting at Salt Media, where he helps brands unify creative, data, and performance across today’s fragmented retail media landscape. Jordan’s journey spans Black & Decker, Hershey, and Johnson & Johnson (now Kenvue), giving him a rare, full-funnel view of how commerce, media, and measurement intersect. In this episode, he and Dave unpack: Why ROAS isn’t dead — it’s just misunderstoodHow to balance bran...
All content for Beyond The Shelf is the property of David Feinleib and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Dave’s guest this week is Jordan Witmer, Managing Director of Retail Media & Consulting at Salt Media, where he helps brands unify creative, data, and performance across today’s fragmented retail media landscape. Jordan’s journey spans Black & Decker, Hershey, and Johnson & Johnson (now Kenvue), giving him a rare, full-funnel view of how commerce, media, and measurement intersect. In this episode, he and Dave unpack: Why ROAS isn’t dead — it’s just misunderstoodHow to balance bran...
Modern Puzzles, Smarter Content — with Buffalo Games’ Matt Krueger
Beyond The Shelf
28 minutes
4 weeks ago
Modern Puzzles, Smarter Content — with Buffalo Games’ Matt Krueger
Dave’s guest this week is Matt Krueger, SVP of Digital Commerce & Marketplaces at Buffalo Games, home to some of the most beloved puzzles and games in North America. Matt shares how he’s helping bring a modern, data-driven approach to a classic category — from keeping content fresh across thousands of SKUs to using AI and creative experimentation to stay ahead of platform changes. He and Dave dig into how Buffalo Games balances storytelling with analytics, why creative inspiration sometim...
Beyond The Shelf
Dave’s guest this week is Jordan Witmer, Managing Director of Retail Media & Consulting at Salt Media, where he helps brands unify creative, data, and performance across today’s fragmented retail media landscape. Jordan’s journey spans Black & Decker, Hershey, and Johnson & Johnson (now Kenvue), giving him a rare, full-funnel view of how commerce, media, and measurement intersect. In this episode, he and Dave unpack: Why ROAS isn’t dead — it’s just misunderstoodHow to balance bran...
