In this conversation, Brent Pierce speaks with husband & wife duo Justin Kirchhoff and Kristina Smith from Virtigo Pictures, a virtual production facility in Austin, Texas. They discuss their journey into the film industry, the evolution of their business model, and the significance of mentorship in the creative field.   Beyond the Studio is a podcast by Brent Pierce that dives into the real-life challenges, successes, and lessons learned from building and running creative studios. Each episode features conversations with fellow studio owners, offering firsthand insights into the ups and downs of managing a studio in photography, podcasting, and video production.   Virtigo Pictures: https://www.virtigopictures.com IG: https://www.instagram.com/virtigopictures Justin: https://www.linkedin.com/in/justinkirchhoff Kristina: https://www.linkedin.com/in/kristinabgs   Chapters   00:00 Introduction to Virtigo Pictures 02:51 The Journey to Virtual Production 06:11 Understanding Virtual Production and the Volume Wall 09:02 Adapting Business Models in a Changing Landscape 11:56 Finding the Right Location for Success 15:12 The Importance of Mentorship and Education 18:03 Personal Reflections on Creativity and Family 20:51 The Impact of Storytelling in Film 24:14 Conclusion and Future Aspirations 36:39 The Journey of Balancing Life and Business 39:32 Finding Clients and Building a Brand 42:36 Navigating Costs and Investments in Production 48:54 Creative Problem Solving in Business 53:10 The Importance of Storytelling in Production 01:00:20 Adapting to New Trends in Commercial Production 01:08:25 Advice for Aspiring Studio Owners