Flyers. Postcards. Brochures. Snail mail.
Is any of this actually working anymore… or are you just paying to be tossed straight into someone’s recycling bin?
In this episode, we’re breaking down whether print marketing via mail still works in 2026, and the answer might surprise you. We’re walking you through when direct mail makes sense, when it doesn’t, how much it actually costs, and which types of small businesses see the highest ROI. (Spoiler: print is far from dead.)
We even brought receipts from our friend Nikki Bernet at Local Trend, who shared insider data on targeting, budgeting, offer strategy, and why global brands like American Express and Domino’s still rely heavily on direct mail.
You’ll learn:
Why postcards and targeted mailers still convert
The difference between saturation mailers (like EDDM) vs. refined mailing lists
Which industries see the best return on print
What types of offers work best (and which ones fall flat)
How much you should expect to spend mailing to 1,000, 5,000, or 10,000 homes
Who shouldn’t use direct mail
How to test the waters affordably using cooperative mail
If you’ve ever wondered whether sending physical mail is worth it or how to effectively send print campaigns without wasting money, this episode gives you the clarity you need.
Want to learn more about affordable, targeted print campaigns? Connect with Nikki at localtrendcharleston.com.
📬 Sign up for the BBM newsletter: bigbadmarketing.com/newsletter