Pilot episode. Aligning Sales and Marketing Around Megadeals with Christopher Engman.

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Big Deal Talks with Dan Gridin

Dan Gridin

2 episodes

1 week ago

In this interview series, I dissect the strategies and principles used by the world's top performers working with enterprise deals.

Business

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In this interview series, I dissect the strategies and principles used by the world's top performers working with enterprise deals.

Business

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Pilot episode. Aligning Sales and Marketing Around Megadeals with Christopher Engman.

Big Deal Talks with Dan Gridin

1 hour 1 minute 58 seconds

3 years ago

Pilot episode. Aligning Sales and Marketing Around Megadeals with Christopher Engman.

The first guest of the Big Deal Talks is Christopher Engman, serial entrepreneur, investor, and author of the book Megadeals, one of the most influential readings of the past five years related to enterprise sales.

We talked about the limitations of the Predictable Selling framework used in SAAS, switching to a deal-centric approach, and aligning the team around it. We also covered some tips for the startups that want to land their first enterprise customer and dug really deep in crafting the value propositions for matrix organizations.

Enjoy the show!

Christopher Engman

Buy the Megadeals book on Amazon: https://www.amazon.com/Megadeals-Johan-Aberg/dp/9198557211/

Megadeals Advisory Website: https://megadeals.com

Linkedin: https://www.linkedin.com/in/christopherengman/

Dan Gridin

Website: https://dangridin.com

LinkedIn: https://www.linkedin.com/in/dangridin/