Welcome to a real-world MBA, where entrepreneurs guide you through what it really takes to start, scale, and sell your own business.
Your hosts: J and Carol Scott, who left careers in corporate management to launch their own house-flipping business. Every Tuesday, you'll meet a new guest and learn actionable tips for hiring, firing, marketing, raising capital and more.
So whether you're looking to boost profits or bring a new idea to life, you'll come away informed and inspired. Tune in, and learn how to treat your business like a business!
All content for BiggerPockets Business Podcast is the property of BiggerPockets and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to a real-world MBA, where entrepreneurs guide you through what it really takes to start, scale, and sell your own business.
Your hosts: J and Carol Scott, who left careers in corporate management to launch their own house-flipping business. Every Tuesday, you'll meet a new guest and learn actionable tips for hiring, firing, marketing, raising capital and more.
So whether you're looking to boost profits or bring a new idea to life, you'll come away informed and inspired. Tune in, and learn how to treat your business like a business!
90: How Solo Entrepreneurs Can Improve Their Products and Businesses with Ben Foster
BiggerPockets Business Podcast
1 hour 15 minutes
4 years ago
90: How Solo Entrepreneurs Can Improve Their Products and Businesses with Ben Foster
You may own a small business, some rental properties, or are just tinkering with a new idea. Regardless of where you’re at in your entrepreneurial journey, you’re most likely trying to make something that will not only resonate with customers, but allow them to solve a problem in their life. So how do you make a product that accomplishes this to the fullest extent?
Today we talk to Ben Foster, founder of Prodify and Chief Product Officer at WHOOP. Ben has been in this space for a long time, working with big names like eBay and Opower. After his initial success at corporate he founded his consulting firm, Prodify and has since then worked with 70+ different companies all tackling a common goal: make a great product.
If you’re just starting out in your business, you may think the best course of action is to tack on as many useful features as possible into one product, but Ben warns against this. Companies that tend to do well with products are the companies that have a core competency and then build out from it.
Great products also take market input from the customers that matter most. That doesn’t mean only the top 10% of users for an app, that means the bulk majority of customers who use the app. This is where many product teams get it wrong, and as you’ll see in the interview, there are a lot more caveats in product management than originally meets the eye.
If you’re interested in product marketing, engineering, management or anything else related to building a great product, check out Ben’s book Build What Matters and of course, listen to this episode!
In This Episode We Cover:
What product management really is (and what the goal should be for teams)
The difference between products for sale and product management
What makes a great product team
How to achieve (and go after) product market fit
When to release the initial version of your product
Which opinions matter most when collecting customer data
Building an infrastructure so products can succeed from the start
Bad product traits to avoid when building out your product
And So Much More!
Links from the Show
Opower
E-bay
Dropbox
Mint.com
Intuit
WealthFront
Microsoft
Amazon Hello
Polar Watch
Garmin
LinkedIn
Tesla
LeapFrog
Check the full show notes here: https://www.biggerpockets.com/bizshow90
Learn more about your ad choices. Visit megaphone.fm/adchoices
BiggerPockets Business Podcast
Welcome to a real-world MBA, where entrepreneurs guide you through what it really takes to start, scale, and sell your own business.
Your hosts: J and Carol Scott, who left careers in corporate management to launch their own house-flipping business. Every Tuesday, you'll meet a new guest and learn actionable tips for hiring, firing, marketing, raising capital and more.
So whether you're looking to boost profits or bring a new idea to life, you'll come away informed and inspired. Tune in, and learn how to treat your business like a business!
