Take a step inside the music business every week with unfiltered conversations with the executives, artists, and innovators shaping the industry, brought to you by Billboard's very own senior correspondent, Kristin Robinson. From billion-dollar catalog acquisitions to the next wave of music tech to the marketing moves driving headlines, "On the Record" cuts through the noise to uncover how boardroom decisions shape the music fans stream, buy, and experience live.
Clear, sharp, and accessible, this is the podcast that explains not just what’s happening in music — but why it matters. "On the Record" is a Billboard original podcast in partnership with SickBird Productions.
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Take a step inside the music business every week with unfiltered conversations with the executives, artists, and innovators shaping the industry, brought to you by Billboard's very own senior correspondent, Kristin Robinson. From billion-dollar catalog acquisitions to the next wave of music tech to the marketing moves driving headlines, "On the Record" cuts through the noise to uncover how boardroom decisions shape the music fans stream, buy, and experience live.
Clear, sharp, and accessible, this is the podcast that explains not just what’s happening in music — but why it matters. "On the Record" is a Billboard original podcast in partnership with SickBird Productions.
How Christmas Music Became Big Business w/ Guy Moot & Carianne Marshall
Billboard On The Record
54 minutes
1 week ago
How Christmas Music Became Big Business w/ Guy Moot & Carianne Marshall
Christmas music may only dominate a few weeks a year, but its impact on the music business lasts for decades. Guy Moot, CEO and Co-Chair of Warner Chappell Music, and Carianne Marshall, COO and Co-Chair, join host Kristin Robinson on Billboard On The Record to break down why holiday songs are some of the most valuable assets in any music catalog, why writing a timeless Christmas hit is so difficult and how industry traditions around holiday albums have shifted from mandatory releases to strategic singles. They discuss the evolution from cover culture to artist-driven branding, the role of songwriter camps, and why evergreen holiday songs often travel further than the places they were written. From December chart freezes to the renewed push for trusted brands and long-term fan connection, this conversation explores how Christmas music continues to shape careers, catalogs and the modern music economy.
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Billboard On The Record is a podcast in partnership with SickBird Productions.
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Billboard On The Record
Take a step inside the music business every week with unfiltered conversations with the executives, artists, and innovators shaping the industry, brought to you by Billboard's very own senior correspondent, Kristin Robinson. From billion-dollar catalog acquisitions to the next wave of music tech to the marketing moves driving headlines, "On the Record" cuts through the noise to uncover how boardroom decisions shape the music fans stream, buy, and experience live.
Clear, sharp, and accessible, this is the podcast that explains not just what’s happening in music — but why it matters. "On the Record" is a Billboard original podcast in partnership with SickBird Productions.
