Join host Rob Scott as he sits down with Michael Walrath, pioneering digital advertising entrepreneur and current CEO of Yext. Their sweeping conversation spans the dot-com boom, the rise of programmatic advertising, and the tectonic shifts reshaping marketing in the AI era. From selling banner ads in the 1990s to building the world’s first at-scale ad exchange, Michael’s story is one of vision, timing, and relentless reinvention. In this candid chat, Michael reflects on the leadership lesson...
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Join host Rob Scott as he sits down with Michael Walrath, pioneering digital advertising entrepreneur and current CEO of Yext. Their sweeping conversation spans the dot-com boom, the rise of programmatic advertising, and the tectonic shifts reshaping marketing in the AI era. From selling banner ads in the 1990s to building the world’s first at-scale ad exchange, Michael’s story is one of vision, timing, and relentless reinvention. In this candid chat, Michael reflects on the leadership lesson...
Michael Tessler - From Two-Person Startup to $1.9B Cloud Communications Empire
Binary to Billions
45 minutes
4 months ago
Michael Tessler - From Two-Person Startup to $1.9B Cloud Communications Empire
Join host Rob Scott for an extraordinary conversation with Michael Tessler, the visionary co-founder and former CEO of BroadSoft who literally created the Unified Communications-as-a-Service industry. In 1998, while others focused on hardware, Michael saw the future: enterprise communications would shift to software delivered over the internet. Discover how he and co-founder Scott Hoffpauir grew BroadSoft from humble beginnings into a global powerhouse serving 50 million users across 80 count...
Binary to Billions
Join host Rob Scott as he sits down with Michael Walrath, pioneering digital advertising entrepreneur and current CEO of Yext. Their sweeping conversation spans the dot-com boom, the rise of programmatic advertising, and the tectonic shifts reshaping marketing in the AI era. From selling banner ads in the 1990s to building the world’s first at-scale ad exchange, Michael’s story is one of vision, timing, and relentless reinvention. In this candid chat, Michael reflects on the leadership lesson...
