Join host Rob Scott as he sits down with Michael Walrath, pioneering digital advertising entrepreneur and current CEO of Yext. Their sweeping conversation spans the dot-com boom, the rise of programmatic advertising, and the tectonic shifts reshaping marketing in the AI era. From selling banner ads in the 1990s to building the world’s first at-scale ad exchange, Michael’s story is one of vision, timing, and relentless reinvention. In this candid chat, Michael reflects on the leadership lesson...
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Join host Rob Scott as he sits down with Michael Walrath, pioneering digital advertising entrepreneur and current CEO of Yext. Their sweeping conversation spans the dot-com boom, the rise of programmatic advertising, and the tectonic shifts reshaping marketing in the AI era. From selling banner ads in the 1990s to building the world’s first at-scale ad exchange, Michael’s story is one of vision, timing, and relentless reinvention. In this candid chat, Michael reflects on the leadership lesson...
Michael Walrath: From Ad Tech Pioneer to the AI Marketing Revolution
Binary to Billions
43 minutes
3 weeks ago
Michael Walrath: From Ad Tech Pioneer to the AI Marketing Revolution
Join host Rob Scott as he sits down with Michael Walrath, pioneering digital advertising entrepreneur and current CEO of Yext. Their sweeping conversation spans the dot-com boom, the rise of programmatic advertising, and the tectonic shifts reshaping marketing in the AI era. From selling banner ads in the 1990s to building the world’s first at-scale ad exchange, Michael’s story is one of vision, timing, and relentless reinvention. In this candid chat, Michael reflects on the leadership lesson...
Binary to Billions
Join host Rob Scott as he sits down with Michael Walrath, pioneering digital advertising entrepreneur and current CEO of Yext. Their sweeping conversation spans the dot-com boom, the rise of programmatic advertising, and the tectonic shifts reshaping marketing in the AI era. From selling banner ads in the 1990s to building the world’s first at-scale ad exchange, Michael’s story is one of vision, timing, and relentless reinvention. In this candid chat, Michael reflects on the leadership lesson...
