Hosted by SickBird CEO and Founder Jade Watson, Birds Eye takes you above the noise with the people rewriting the rules of culture, media, and business. Think of it as Jade’s personal master class, where she selfishly asks all the questions she wishes she’d known when building her company.
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Hosted by SickBird CEO and Founder Jade Watson, Birds Eye takes you above the noise with the people rewriting the rules of culture, media, and business. Think of it as Jade’s personal master class, where she selfishly asks all the questions she wishes she’d known when building her company.
5,000 TikToks, 2 Layoffs, and One Breakthrough: The Sarah Jenkins Playbook
Birds Eye
52 minutes
1 week ago
5,000 TikToks, 2 Layoffs, and One Breakthrough: The Sarah Jenkins Playbook
In this week’s episode, Jade sits down with her longtime friend and Toronto based creator–producer Sarah Jenkins — a woman who has built a career that didn’t exist a decade ago. Sarah breaks down how she went from losing her job (twice) to posting over 5,000 TikToks, building a loyal audience, becoming a creator coach for elite athletes, producing podcasts, and producing digital content at the Olympics.
They unpack the real skills needed to thrive in today’s content landscape, why athletes are the next wave of creators, how to price your work, and why “cringe is the price of admission.” Sarah also shares the truth behind growing an authentic audience, the emotional rollercoaster of going freelance, and the moment she realized she had finally “made it.”
If you’re building a creative career, reinventing yourself, or figuring out how to turn your skills into a business — this episode is a blueprint.
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Birds Eye
Hosted by SickBird CEO and Founder Jade Watson, Birds Eye takes you above the noise with the people rewriting the rules of culture, media, and business. Think of it as Jade’s personal master class, where she selfishly asks all the questions she wishes she’d known when building her company.
