China is a shiny market for many, but a tough one to navigate. And relationship building is the key. 

Catherine Cervasio founded Aroma Baby which develops natural and organic baby skincare products and in this episode we speak to her about how her business got a start into one of the world’s biggest consumer markets and why she puts so much effort into travelling to China, even when business was quiet.

“It’s really just that I have kept going, knowing that one day I would be able to scale back up and that’s where we are kind of up to at the moment.”   

Catherine Cervasio is a great example of the kind of executive and entrepreneur who knows what it takes to succeed in a different and challenging market.