All content for Bite Size Comms is the property of Alan Anstead and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
We look at the Typology of PR and the Excellence Theory from 30 years ago, and determine if they are still important to public relations practice.
An organisation's Tone of Voice should be friendly, clear, and to the point. Employees should be advised to “say it in the shortest way you can”, “use language real people use”, and “sound human, not corporate”. We use Network Rail's Tone of Voice guidance to illustrate good practice.
Bite Size Comms
We look at the Typology of PR and the Excellence Theory from 30 years ago, and determine if they are still important to public relations practice.
