51: The Four Steps to Epiphany

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Biweeklycast

65 episodes

2 weeks ago

Friendly discussions about life, business, engineering, and learning between Dima Malenko and Slava Rudnytskyi.

Management

Business

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Friendly discussions about life, business, engineering, and learning between Dima Malenko and Slava Rudnytskyi.

Management

Business

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51: The Four Steps to Epiphany

Biweeklycast

1 hour 6 minutes 15 seconds

10 months ago

51: The Four Steps to Epiphany

📺 Watch this episode on YouTube.

Dima and Slava read and discuss "The Four Steps to Epiphany" – a classical book for entrepreneurs and startup founders.

The Four Steps to the Epiphany: Successful Strategies for Products That Win
Steve Blank
Opt for paper or e-book. This book isn't really meant to be an audiobook.
Key idea: for success enterpreneur needs to hit product-market fit. The book explains how to approach that systematically.
Spreadsheet mentality: not everything that is important can be expressed numerically
OODA loop: observe, orient, decide, act
Thought experiments for CustDev for the theme journal and a coffee shop
Jobs To Be Done (JTDB)
Ideal Customer Profile (ICP)
What if CustDev tells something different from what one wants to hear?