In this episode, we sit down with Nathaniel Smathers, VP of Marketing at Data Matrix Medical, to explore how a team of one can drive big results by staying focused, process-driven, and strategic with content.

We cover:

✅ Why fewer, higher-quality content pieces are now outperforming volume-based strategies in the AI-driven SEO landscape

✅ How Nathaniel uses AI agents to streamline content workflows and operate as a team of one

✅ The mindset shift from agency life to in-house leadership—and why it led to 380% revenue growth

Whether you're running lean or managing scale challenges, Nathaniel shares practical lessons for marketers navigating today’s fast-moving digital world.