In this insightful episode of Biz Talk, host Emily Galindo sits down with Marilyn Jenkins digital growth strategist and founder of Law Marketing Zone to explore how law firms can stand out in one of the most competitive industries in business.For decades, Marilyn has helped attorneys go beyond credentials and connect with clients through authentic, human-centered marketing. She reveals why traditional messaging based solely on degrees and accolades fails to resonate and how approachable, educational content builds real trust and authority.