#7 - Brad - From Drunken Idea to Dive Business: Brad Stephens Tells All

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Bizpirations

Jake Alexander

10 episodes

16 hours ago

This isn't another series about million-dollar ideas. It's about every day people. People like you, like me, who chose to a different path. They chose to pursue their passion. That lingering business idea in the back of their head. And I am here to share their stories. Engineer --> rainforest spice farmer Mortgage broker --> Paddleboard/Waterfall tour operator Data Analysts --> Freediving center owner/operator These stories and more, every other Saturday.

Entrepreneurship

Business

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Entrepreneurship

Business

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#7 - Brad - From Drunken Idea to Dive Business: Brad Stephens Tells All

Bizpirations

38 minutes 15 seconds

1 year ago

#7 - Brad - From Drunken Idea to Dive Business: Brad Stephens Tells All

On today's episode of Bizpirations, we're taking the plunge with Brad Stephens, the spirited founder of Rica Freedivers. Brad grew up with an affinity for the water which led him to the picturesque shores of Costa Rica, where a casual conversation and a touch of serendipity had him trade in conventional jobs for a life beneath the waves. Giving up a stable position at a local dive center, Brad harnessed self-taught business tactics and a can-do attitude to begin his own thrilling journey into entrepreneurship. In today's episode, we'll uncover the details of how a lack of “normal” in Brad's dictionary and his strong belief in uniqueness crafted a brand that stands out, just like his enigmatic company name and logo. Despite a few early missteps, such as venturing into the surf apnea market prematurely, Brad recalibrated his focus squarely on growing his core expertise, leading to the expansion of his company’s capabilities, including acquiring his own boat for better operational control. Visit brad: ricafreedivers.com Highlights: 00:00 Introduction 06:06 Who motivates Brad? 09:07 Starting own diving company after contract employment. 11:42 Learning diving requires knowledge, business skills essential. 16:35 Setting up office space, key milestone for legitimacy. 18:46 Failed attempt to enter surf apnea market. 22:19 What does it take to go spearfishing? 27:04 Diving adventure leads to unexpected catch. 29:41 Spear fishing brings adrenaline, but misconceptions about sharks. 32:16 Stand out and offer unique experiences. 34:48 The real story of "Rica Freedivers" 37:59 where to find Brad

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