If you’ve been surviving instead of building, this is for you.Today I break down how a scarcity mindset keeps BJJ & martial arts schools stuck—and how shifting to abundance lets you raise prices with confidence, keep your ad engine on, and build a calmer, more profitable academy.What you’ll learn:The real signs of scarcity in life, family, and business (and why it becomes a self-fulfilling loop)What abundance actually is (discipline + value creation, not blind optimism)3 practical swaps:Control → Clarity & delegationPanic → Plan & consistency (no on/off ads)Price fear → Value frame & anchored closesA simple nightly practice (WIN / TRUTH / PROMISE) to make the mindset stickA quick story on how this shift led to fewer “think about it’s,” higher show rates, and a calmer teamTry this tonight (3 minutes):Write three lines—WIN (value you created), TRUTH (where scarcity showed up), PROMISE (one abundant action tomorrow: raise price, keep ads on, delegate, say no).Not open yet—here’s the plan:We’re still not taking new members. When doors open, Academy Kings will be available to any size school with a custom plan built from where you are. No easy buttons—just the right work, in the right order.— LanceBe the Man. Be the King. Build the Kingdom.You’re closer than you think to the academy of your dreams!