Victoria Omobuwajo, a visionary entrepreneur, is the driving force behind Sunmo, a brand that redefines health-conscious living with its innovative product range.  With a remarkable journey showcasing her tenacity, creativity, and business acumen, Victoria has made a significant impact on both the retail and direct-to-consumer industries.  Victoria's dedication to sustainability and ethical sourcing sets Sunmo apart in the industry. By carefully selecting ingredients from local suppliers and implementing eco-friendly packaging practices, Sunmo has become a champion of environmental responsibility. In an exciting development, renowned chef Gordon Ramsay recognised the immense potential of Sunmo and decided to join forces with Victoria as her business partner. His culinary expertise and strategic guidance have propelled Sunmo to new heights, solidifying its position as an industry frontrunner. As Sunmo continues to captivate palates and revolutionise the food industry, Victoria Omobuwajo remains an inspiration to aspiring entrepreneurs, proving that determination, creativity, and a genuine love for what you do can truly shape the world.   In this Episode Alicia and Victoria discuss:  Her health journey and the motivation behind starting Sunmo. The factors that led her investors to choose and support her. The natural ingredients that contributed to curing her eczema. The process involved in launching Sunmo at Selfridges. What made her brand stand out at their first exhibition. The value and significance of both online and offline branding. Her experience of winning £150K on the Gordon Ramsay show. Connect and Learn more about Victoria and Sunmo here: https://uk.sunmosnacks.com/  https://uk.linkedin.com/in/victoria-omobuwajo-092b1884