Thinkerbell founder Adam Ferrier and leading CMO Brent Smart host a show that celebrates creativity in marketing. Each episode they chat with a leading creative or marketer about them and their work and see if a famous piece of creative work passes the focus group test. Black T-Shirts, it’s XXL Creativity for Marketers.
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Thinkerbell founder Adam Ferrier and leading CMO Brent Smart host a show that celebrates creativity in marketing. Each episode they chat with a leading creative or marketer about them and their work and see if a famous piece of creative work passes the focus group test. Black T-Shirts, it’s XXL Creativity for Marketers.
AI Merry: The Title For This Episode Could Be Better
Black T-Shirts
46 minutes
1 year ago
AI Merry: The Title For This Episode Could Be Better
In this episode of Black T-Shirts, Al Merry chats to Adam and Brent about what it takes to move from being a creative to founding and running a creative business at the blistering pace set by the current advertising landscape.
The interview touches on many tensions faced by creatives and the creative industry today. Perhaps the most relatable point of contention is the tension faced between a focus on the work, vs the commercial and practical realities of running a business.
Black T-Shirts
Thinkerbell founder Adam Ferrier and leading CMO Brent Smart host a show that celebrates creativity in marketing. Each episode they chat with a leading creative or marketer about them and their work and see if a famous piece of creative work passes the focus group test. Black T-Shirts, it’s XXL Creativity for Marketers.
