Thinkerbell founder Adam Ferrier and leading CMO Brent Smart host a show that celebrates creativity in marketing. Each episode they chat with a leading creative or marketer about them and their work and see if a famous piece of creative work passes the focus group test. Black T-Shirts, it’s XXL Creativity for Marketers.
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Thinkerbell founder Adam Ferrier and leading CMO Brent Smart host a show that celebrates creativity in marketing. Each episode they chat with a leading creative or marketer about them and their work and see if a famous piece of creative work passes the focus group test. Black T-Shirts, it’s XXL Creativity for Marketers.
This week they’re joined by Gunny Scarfo, Co-Founder at Nonfiction Research, creators of uncensored, emotional research studies that have influenced everything from Super Bowl commercials to a Megan Thee Stallion song.
In this episode of Black T-Shirts, Gunny Scarfo dives deep into why emotional insights are still the foundation of outstanding creative work, plus details what goes into fostering trusting client relationships when developing comprehensive studies.
Black T-Shirts
Thinkerbell founder Adam Ferrier and leading CMO Brent Smart host a show that celebrates creativity in marketing. Each episode they chat with a leading creative or marketer about them and their work and see if a famous piece of creative work passes the focus group test. Black T-Shirts, it’s XXL Creativity for Marketers.
