Thinkerbell founder Adam Ferrier and leading CMO Brent Smart host a show that celebrates creativity in marketing. Each episode they chat with a leading creative or marketer about them and their work and see if a famous piece of creative work passes the focus group test. Black T-Shirts, it’s XXL Creativity for Marketers.
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Thinkerbell founder Adam Ferrier and leading CMO Brent Smart host a show that celebrates creativity in marketing. Each episode they chat with a leading creative or marketer about them and their work and see if a famous piece of creative work passes the focus group test. Black T-Shirts, it’s XXL Creativity for Marketers.
In this episode of The Black T-Shirts Podcast, we’re joined by Phill Agnew, host of Nudge, the only podcast dedicated to consumer psychology. Phill shares his journey from hard-grafting marketer to one of the leading voices in behavioural science for brands, breaking down how tiny tweaks in messaging can create major shifts in behaviour.
We dig into how behavioural science can be applied across the all business decisions, what marketers often get wrong about persuasion, and why understanding consumer psychology isn’t just helpful, it’s essential.
Black T-Shirts
Thinkerbell founder Adam Ferrier and leading CMO Brent Smart host a show that celebrates creativity in marketing. Each episode they chat with a leading creative or marketer about them and their work and see if a famous piece of creative work passes the focus group test. Black T-Shirts, it’s XXL Creativity for Marketers.
