Why do tiny marketing budgets come with sky-high expectations? 💸 In this episode, we’re joined by Lucy Blenkinsopp, marketing lead at Version 1, to talk about how to do more with less—without burning out or BS-ing the board. From choosing fewer, higher-ROI channels to proving marginal gains and building a real case for budget, we get practical about what actually moves the needle when cash is tight. We get into: ✅ Fewer channels, done better: double down on what works and drop the FOMO ...
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Why do tiny marketing budgets come with sky-high expectations? 💸 In this episode, we’re joined by Lucy Blenkinsopp, marketing lead at Version 1, to talk about how to do more with less—without burning out or BS-ing the board. From choosing fewer, higher-ROI channels to proving marginal gains and building a real case for budget, we get practical about what actually moves the needle when cash is tight. We get into: ✅ Fewer channels, done better: double down on what works and drop the FOMO ...
100 Episodes Later: What hasn't changed in Marketing | E100
Blame it on Marketing ™
34 minutes
1 month ago
100 Episodes Later: What hasn't changed in Marketing | E100
Why do the same marketing headaches keep coming back every year? 🤯 Three years in, 100 episodes later, and we’re still hearing “can you make it go viral?” like it’s a brief. In this special 100th-episode live show, Ruta and Emma look back at the biggest themes from Blame It On Marketing so far—and the stubborn problems that refuse to die. From CROs who are just Head of Sales with a shinier title, to “pipeline” being treated like a strategy, to AI hype outrunning reality, we get honest about w...
Blame it on Marketing ™
Why do tiny marketing budgets come with sky-high expectations? 💸 In this episode, we’re joined by Lucy Blenkinsopp, marketing lead at Version 1, to talk about how to do more with less—without burning out or BS-ing the board. From choosing fewer, higher-ROI channels to proving marginal gains and building a real case for budget, we get practical about what actually moves the needle when cash is tight. We get into: ✅ Fewer channels, done better: double down on what works and drop the FOMO ...
