Why do tiny marketing budgets come with sky-high expectations? 💸 In this episode, we’re joined by Lucy Blenkinsopp, marketing lead at Version 1, to talk about how to do more with less—without burning out or BS-ing the board. From choosing fewer, higher-ROI channels to proving marginal gains and building a real case for budget, we get practical about what actually moves the needle when cash is tight. We get into: ✅ Fewer channels, done better: double down on what works and drop the FOMO ...
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Why do tiny marketing budgets come with sky-high expectations? 💸 In this episode, we’re joined by Lucy Blenkinsopp, marketing lead at Version 1, to talk about how to do more with less—without burning out or BS-ing the board. From choosing fewer, higher-ROI channels to proving marginal gains and building a real case for budget, we get practical about what actually moves the needle when cash is tight. We get into: ✅ Fewer channels, done better: double down on what works and drop the FOMO ...
AI Strategy ≠ 'Automate Everything' | E98 with Fiona Sherwood and Joanna Edwards
Blame it on Marketing ™
52 minutes
2 months ago
AI Strategy ≠ 'Automate Everything' | E98 with Fiona Sherwood and Joanna Edwards
Why does every second LinkedIn post promise an “AI system” that will fix your marketing overnight? 🤖✨ If you’ve been told to “just automate everything,” this episode is your antidote. In this episode, we’re joined by Fiona Sherwood (fractional CMO & AI marketing trainer) and Joanna Edwards (events leader behind a GenAI-for-marketers summit) to get practical about what an AI strategy actually is—and why tools come last, not first. We get into: ✅ Why “automate everything” isn’t ...
Blame it on Marketing ™
Why do tiny marketing budgets come with sky-high expectations? 💸 In this episode, we’re joined by Lucy Blenkinsopp, marketing lead at Version 1, to talk about how to do more with less—without burning out or BS-ing the board. From choosing fewer, higher-ROI channels to proving marginal gains and building a real case for budget, we get practical about what actually moves the needle when cash is tight. We get into: ✅ Fewer channels, done better: double down on what works and drop the FOMO ...
