Why are marketers still arguing about ROI in 2025? 🤯 “ROI is reductive!” “You can’t measure brand!” Meanwhile…budgets are getting slashed and CFOs are sharpening their scissors. In this episode, we’re joined by Jordan Stachini—founder of Co & Co and proud member of the “least-fluffy marketers” club—to cut through the noise. We get real about what ROI actually is (and isn’t), how to report it without strangling creativity, and how to keep your budget safe when the money people come calling...
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Why are marketers still arguing about ROI in 2025? 🤯 “ROI is reductive!” “You can’t measure brand!” Meanwhile…budgets are getting slashed and CFOs are sharpening their scissors. In this episode, we’re joined by Jordan Stachini—founder of Co & Co and proud member of the “least-fluffy marketers” club—to cut through the noise. We get real about what ROI actually is (and isn’t), how to report it without strangling creativity, and how to keep your budget safe when the money people come calling...
Coping as a Marketer in 2025 | E92 with Work is Weird Now
Blame it on Marketing ™
50 minutes
3 months ago
Coping as a Marketer in 2025 | E92 with Work is Weird Now
Why does marketing feel… weird right now? 😵💫 Budgets are tight, algorithms won’t sit still, AI is everywhere, and juniors are somehow expected to be CMOs. So how are marketers actually coping—and still shipping great work? In this episode, we’re joined by Dan & Alice, co-hosts of Work Is Weird Now, for a brutally honest chat about staying sane, creative, and effective when the ground keeps moving. We get into: ✅ Boundaries > burnout: muting, blocking, and setting “rules for scro...
Blame it on Marketing ™
Why are marketers still arguing about ROI in 2025? 🤯 “ROI is reductive!” “You can’t measure brand!” Meanwhile…budgets are getting slashed and CFOs are sharpening their scissors. In this episode, we’re joined by Jordan Stachini—founder of Co & Co and proud member of the “least-fluffy marketers” club—to cut through the noise. We get real about what ROI actually is (and isn’t), how to report it without strangling creativity, and how to keep your budget safe when the money people come calling...
