Why are marketers still arguing about ROI in 2025? 🤯 “ROI is reductive!” “You can’t measure brand!” Meanwhile…budgets are getting slashed and CFOs are sharpening their scissors. In this episode, we’re joined by Jordan Stachini—founder of Co & Co and proud member of the “least-fluffy marketers” club—to cut through the noise. We get real about what ROI actually is (and isn’t), how to report it without strangling creativity, and how to keep your budget safe when the money people come calling...
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Why are marketers still arguing about ROI in 2025? 🤯 “ROI is reductive!” “You can’t measure brand!” Meanwhile…budgets are getting slashed and CFOs are sharpening their scissors. In this episode, we’re joined by Jordan Stachini—founder of Co & Co and proud member of the “least-fluffy marketers” club—to cut through the noise. We get real about what ROI actually is (and isn’t), how to report it without strangling creativity, and how to keep your budget safe when the money people come calling...
Event Season Survival Kit: What No One Tells Marketers | E94 with Laura Dazon, Phoebe Dunsmore, Sarah Tully
Blame it on Marketing ™
42 minutes
2 months ago
Event Season Survival Kit: What No One Tells Marketers | E94 with Laura Dazon, Phoebe Dunsmore, Sarah Tully
Think events are all free prosecco and LinkedIn photos? 🤔 Behind every smooth show is a sleep-deprived team juggling power sockets, panic emails, and a thousand tiny fires—often at the same time. In this episode, we’re joined by Sarah Tully (Group Event Director, eCommerce Expo & Technology for Marketing), Laura Dazon (Marketing Manager), and Phoebe Dunsmore (Marketing Executive) from CloserStill Media to pull back the curtain on event season—what really breaks, what actually matters, and...
Blame it on Marketing ™
Why are marketers still arguing about ROI in 2025? 🤯 “ROI is reductive!” “You can’t measure brand!” Meanwhile…budgets are getting slashed and CFOs are sharpening their scissors. In this episode, we’re joined by Jordan Stachini—founder of Co & Co and proud member of the “least-fluffy marketers” club—to cut through the noise. We get real about what ROI actually is (and isn’t), how to report it without strangling creativity, and how to keep your budget safe when the money people come calling...
