Your Book Is NOT Your Business Card Biz Buzz Beta Readers v. Street Teams v. Arc Readers What are Beta readers? What about ARC readers? Or a street team? These are all different variations on a theme: how writers can leverage their fans to help their book succeed. But these terms are often misused and have some blurred lines as to their actual usage. So we clarify each of these terms in this week's episode and discuss how these groups interact with and often time lead into each other.  Conversations With Colleen Your Book Is Not A Business Card A few years ago Colleen heard someone talking about how your book is business card - something that everyone has and that you can hand out to others at events. While that might be true, using your book as a business card doesn't do anything to help grow your book sales. Colleen shares some PR tips in this week's segment.   Timestamps Biz Buzz: Beta Readers v. Street Teams v ARC Readers (2:53) Conversations with Colleen: Your Book Is Not Your Business Card (32:43) The Author's Voice Links  External Links Summer Sizzle Sale: Blank Page to Bestseller Course NOW ON SALE! - The Write Way: Conversations with Publishing Pros Follow us The Author's Voice on social: Facebook - Instagram - LinkedIn - Threads Watch all of our Biz Buzz segments and more on YouTube Learn more about The Author's Voice on our website: theauthorsvoice.org