What Metrics Should I Know When Marketing? With the upcoming holiday season (literally days away now!), we wanted to talk about the ways authors can maximize their sales and marketing impact. We talk about some of the tactics and metrics you should know in the Biz Buzz segment this week. Then, Colleen and Peter talk with Sarah Rose about the importance of a brand voice for business owners.  Biz Buzz Segment What Metrics Should I Know When Marketing? Authors, we're supposed to write and write and write. But why is it so hard to write our own marketing?  In this week's Biz Buzz, we talk about some of the tactics and metrics writers should know when they market their book. With the right idea of what to look for in the marketing side, you can tailor your time and effort to maximize your results.  Guest Interview Sarah Rose Sarah Rose joins Colleen and Peter to talk about a little writing. Specifically, Sarah Rose works with businesses to create a nd share a proper brand voice. we also talk a little about the use of AI in writing, how we all have a catchphrase and some about her time working with Bark Box!  Timestamps Biz Buzz: What Metrics Should I Know When Marketing? (3:19) Guest Interview: Sarah Rose (35:33) Sarah Rose Links Website - LinkedIn - Instagram  The Author's Voice Links  Become a Friend of The Show! Support the Show - Become a Friend of the Show for only $2/month Join The Author's Voice Association Apply to join The Author's Voice Association Read our book! NOW ON SALE! - The Write Way: Conversations with Publishing Pros Stay In Touch With The Author's Voice Follow us The Author's Voice on social: Facebook - Instagram - LinkedIn - Threads Watch all of our Biz Buzz segments and more on YouTube Learn more about The Author's Voice on our website: theauthorsvoice.org