Episode 114: Pricing Strategy That Doesn’t Hurt You Later

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Blaze Group Radio with Casey Ariel

Blaze Group

122 episodes

2 days ago

Blaze Group Radio offers weekly audio hugs for entrepreneurs who are striving to build businesses that outlive them. Hosted by Casey Ariel, each episode delivers soulful reflection + strategy to help you grow with confidence, clarity, and community. Tune in for grounding insights, real talk, and next steps you can apply today. New episodes drop every Monday. Explore more tools and templates in the Blaze Group app. Start building your financial legacy now at blazegroup.io.

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Episode 114: Pricing Strategy That Doesn’t Hurt You Later

Blaze Group Radio with Casey Ariel

12 minutes 46 seconds

6 months ago

Episode 114: Pricing Strategy That Doesn’t Hurt You Later

This week, I’m helping the Blaze Community break free from underpricing traps and build pricing strategies rooted in real customer value.

Too many small businesses price from a place of fear, not facts — and it shows up in margin stress, customer mismatch, and long-term burnout.

In this episode, I break down 5 common pricing mistakes that stifle growth and share how to fix them with strategy and clarity:

Absence of Market Research: Your price needs to make sense in the market. Know what else your customers are considering — and why.
Failure to Consider Profit Margins: Factor in your full cost to deliver: processing fees, marketplace cuts, your own time, and more.
Targeting the Wrong Customer: You can't price for bargain shoppers in hopes that they transform into to high-spend, affluent clients.
Skipping Unit Economics: Your cost per sale must be predictable if you ever plan to scale, hire, or delegate.
Ignoring the Value Proposition: Customers buy outcomes. Your price should reflect the real value you help them unlock — in dollars, time, or impact.

🎧 Want the next step?
📲 Download the Blaze Group app to access this week’s guided audio course: “Pricing Strategies”

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