In our first (#1) episode we ask you to join a captivating conversation with Jose Torres, the CEO of Bloom Consulting, and Christian Biller, the Country Brand strategist from the Swedish Institute responsible for shaping the Swedish Nation Brand.
Together, they explore the critical first step of Nation Branding: building a foundation.
Discover the importance of establishing a strong foundation and unravel the principles, structure, and strategies behind it. Gain insights into what constitutes a successful foundation for a Nation Brand, and dive into the art of aligning purpose, managing reputations, and maintaining the essence of a Nation Brand. And of course, learn from the experts about the potential challenges and common mistakes that can arise along the way.
As the conversation unfolds, we will also take a deep dive into the captivating history of the Swedish Country Brand. Prepare to unearth the fascinating details of its construction, explore the diverse departments involved, and gain a deeper understanding of the Swedish government's role and funding.
If you have additional questions about building a strong foundation, we encourage you to join the conversation. Leave a review or connect with us on social media using #BloomConsultingConversations!
Stay tuned for our next episode, where we'll explore Place Analytics, focusing on steps 2, 3, and 4 of the 14 steps to Nation Branding.
Moderated by Clare Dewhirst, director of City Nation Place.
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