#10 Manage your Nation Brand: Reflect, Assess, Repeat

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Bloom Consulting Conversations

Bloom Consulting

12 episodes

1 month ago

Bloom Consulting Conversations - the podcast where we unravel the fascinating world of Nation Branding and Place Branding. In each episode, Clare Dewhirst, director of City Nation Place, welcomes an expert from Bloom Consulting and a guest representing a Place Brand from around the world. This podcast, initiated in celebration of Bloom Consulting's 20th anniversary, serves as a platform where our expert guests will laser-focus on the 14 steps to Nation Branding, a publication by Bloom Consulting where we explore our unique perspective on Nation Branding and more.

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#10 Manage your Nation Brand: Reflect, Assess, Repeat

Bloom Consulting Conversations

24 minutes 50 seconds

6 months ago

#10 Manage your Nation Brand: Reflect, Assess, Repeat

This month on Bloom Consulting Conversations, join us for episode #10, where we explore the final - and perhaps most essential - step in any successful Nation and City Branding strategy: how to reflect, assess, and refresh your brand.

Hosted by Claire Dewhirst, Director of City Nation Place, this episode features a powerful conversation with José Torres, CEO of Bloom Consulting, and David Gilbert, CEO of Destination Cleveland.

Together, they unpack why the final step of Bloom’s 14 steps to Nation Brandingisn’t the end of the branding process, but the beginning of a continuousjourney of improvement and adaptation.

Discover how Cleveland transformed its identity through community-driven branding, what it takes to measure a Place Brand’s success over time, and why quiet stakeholder alignment often beats flashy brand launches. This episode also introduces the concept of branding"architects, builders, and developers" - a practical framework for stakeholder engagement at every level.

We revisit key insights from earlier episodes, clarify common misconceptions, and dig even deeper into the real-world application of Place Branding strategies that deliver both economic and social value. Listen to actionable advice and fresh inspiration to keepyour brand authentic, relevant, and resilient.

If you have any additional questions about advancing your Nation Branding efforts, we encourage you to join the conversation. Leave a review or connect with us on social media using #BloomConsultingConversations!

Stay tuned for our next episode, where we discuss the impact of Nation and City Brands on local and global economies.

Feel free to subscribe and share this episode with others to help inspire them to perfect their Nation or City Brand and create lasting impact.

Relevant articles: https://www.bloom-consulting.com/place_branding/

Discover best practice, interviews, and more at City Nation Place: www.citynationplace.com

Bloom Consulting website: https://www.bloom-consulting.com/

You might also like Place2Place podcast: https://www.citynationplace.com/place2place