In today’s episode (#2) of Bloom Consulting Conversations, step 2, 3 and 4 of the 14 Steps to Nation Branding guide are combined: understanding current perceptions, establishing target markets, and setting realistic objectives. However, all these topics share a common thread — Place Analytics which require strategic approach.
Hosted by Clare Dewhirst, director of City Nation Place, the discussion features Gonzalo Vilar, Managing Partner and Global Director of Nation and Place Analytics at Bloom Consulting, alongside Meira Pappi, a Country Image Specialist representing Finland's Ministry of Foreign Affairs. Together they explore these fundamental steps, emphasizing the significance of Place Analytics, the crucial role of data, elements of perception, building a robust reputation, maintaining general consistency, and understanding importance of market size.
Simultaneously, delve into Finland's Nation Brand, the Finland Promotion Board, strategic data usage, the development of Finland's brand narrative, strengths and weaknesses assessment, overall reputation evaluation, segmentation considerations, and the implementation of data.
If you have additional questions about these distinct steps, we encourage you to join the conversation. Leave a review or connect with us on social media using #BloomConsultingConversations!
Stay tuned for our next episode, where we'll explore project risk and crisis management, focusing on step 5 of the 14 Steps to Nation Branding.
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Visit the Bloom Consulting website: https://www.bloom-consulting.com/
Explore relevant articles on Bloom Consulting Journal: https://www.bloom-consulting.com/place_branding/
Discover best practice, interviews, and more at City Nation Place: www.citynationplace.com
You might also like Place2Place podcast: https://www.citynationplace.com/place2place