#9 Making the Move to Nation Branding 2.0

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Bloom Consulting Conversations

Bloom Consulting

12 episodes

1 month ago

Bloom Consulting Conversations - the podcast where we unravel the fascinating world of Nation Branding and Place Branding. In each episode, Clare Dewhirst, director of City Nation Place, welcomes an expert from Bloom Consulting and a guest representing a Place Brand from around the world. This podcast, initiated in celebration of Bloom Consulting's 20th anniversary, serves as a platform where our expert guests will laser-focus on the 14 steps to Nation Branding, a publication by Bloom Consulting where we explore our unique perspective on Nation Branding and more.

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How To

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#9 Making the Move to Nation Branding 2.0

Bloom Consulting Conversations

27 minutes 3 seconds

11 months ago

#9 Making the Move to Nation Branding 2.0

This month on Bloom Consulting Conversations, join us for episode #9 as we explore Step 13 of Nation Branding: Making the Move to Nation Branding 2.0. Hosted by Claire Dewhirst, Director of City Nation Place, our discussion features Bloom Consulting’s CEO José Torres and Liina Maria Lepik, Director of the Estonian Tourist Board. Together, they discuss the evolution of Nation Branding, highlighting how countries can embrace digital innovation, data-driven strategies, and agile methodologies to stay competitive in an ever-changing global landscape. This episode dives into the importance of forward-thinking strategies, cross-sector collaboration, and adaptability in shaping a Nation Brand fit for the future. If you have additional questions about advancing your Nation Branding efforts, we encourage you to join the conversation. Leave a review or connect with us on social media using #BloomConsultingConversation! Stay tuned for our next episode, where we'll uncover step 14 of Nation Branding: Reflect, assess, repeat Feel free to subscribe and share this episode with others to help insipre them to perfect their Nation Brand and create lasting impact. Relevant articles: https://www.bloom-consulting.com/jour... Discover best practices, interviews, and more at City Nation Place: www.citynationplace.com Bloom Consulting website: https://www.bloom-consulting.com/ You might also like Place2Place podcast: https://www.citynationplace.com/place...