Scott Wilkinson, Nathan Perdriau & Sebastian Bensch
32 episodes
1 week ago
Episode four from Cape Town brings Nathan and Ibra together for one of our most direct strategy sessions. No fluff, just hard truths on what actually drives growth for ecommerce brands. In this episode they break down: • Why most one to five million dollar brands are not ready for an agency • How to tell if your issue is the offer, the creative, or the product • Why attribution is misunderstood and often useless • The real link between profitability, scale, and cash f...
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Episode four from Cape Town brings Nathan and Ibra together for one of our most direct strategy sessions. No fluff, just hard truths on what actually drives growth for ecommerce brands. In this episode they break down: • Why most one to five million dollar brands are not ready for an agency • How to tell if your issue is the offer, the creative, or the product • Why attribution is misunderstood and often useless • The real link between profitability, scale, and cash f...
BSD Pod Episode 2: Testing for Profit - Strategy Fundamentals for 2025/6
Blue Sense Podcast
29 minutes
3 weeks ago
BSD Pod Episode 2: Testing for Profit - Strategy Fundamentals for 2025/6
In this episode of @Blue-Sense-Podcast, our host and Head of Growth Scott sits down with Ibra, Lead Strategist at Blue Sense Digital, to unpack the fundamentals of testing, measurement, and strategic decision-making in eCommerce growth. Together, they tackle one of the industry’s biggest challenges: attribution. Ibra shares how brands can move beyond unreliable data and platform metrics to focus on what truly drives incremental growth. From isolating variables and running meaningful ex...
Blue Sense Podcast
Episode four from Cape Town brings Nathan and Ibra together for one of our most direct strategy sessions. No fluff, just hard truths on what actually drives growth for ecommerce brands. In this episode they break down: • Why most one to five million dollar brands are not ready for an agency • How to tell if your issue is the offer, the creative, or the product • Why attribution is misunderstood and often useless • The real link between profitability, scale, and cash f...
