Scott Wilkinson, Nathan Perdriau & Sebastian Bensch
37 episodes
3 weeks ago
Scott and Nathan sit down with Angus from MKTG to make clear predictions for eCommerce in 2026. Key themes discussed: • Why organic content will be more important than paid in 2026 • The real role of influencers versus in house creators • Why AI lowers the floor but does not raise the ceiling • What happens to agencies as media buying gets commoditised • When in house teams make sense and when they do not • Why finance led marketing is still rare and still a moat • Which brands will win and ...
All content for Blue Sense Podcast is the property of Scott Wilkinson, Nathan Perdriau & Sebastian Bensch and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Scott and Nathan sit down with Angus from MKTG to make clear predictions for eCommerce in 2026. Key themes discussed: • Why organic content will be more important than paid in 2026 • The real role of influencers versus in house creators • Why AI lowers the floor but does not raise the ceiling • What happens to agencies as media buying gets commoditised • When in house teams make sense and when they do not • Why finance led marketing is still rare and still a moat • Which brands will win and ...
Scott sits down with Gaby to unpack the creative systems that drive scale. They discuss the biggest testing mistakes brands make, how to set velocity without sacrificing quality, the formats that consistently win across industries, and how to turn a single founder video into a scalable creative engine. They also dive into Meta’s new diversity and fatigue metrics, planning output via a marketing calendar, what to do when peak season hits, and where AI genuinely fits into modern creative workfl...
Blue Sense Podcast
Scott and Nathan sit down with Angus from MKTG to make clear predictions for eCommerce in 2026. Key themes discussed: • Why organic content will be more important than paid in 2026 • The real role of influencers versus in house creators • Why AI lowers the floor but does not raise the ceiling • What happens to agencies as media buying gets commoditised • When in house teams make sense and when they do not • Why finance led marketing is still rare and still a moat • Which brands will win and ...
