Scott Wilkinson, Nathan Perdriau & Sebastian Bensch
37 episodes
3 weeks ago
Scott and Nathan sit down with Angus from MKTG to make clear predictions for eCommerce in 2026. Key themes discussed: • Why organic content will be more important than paid in 2026 • The real role of influencers versus in house creators • Why AI lowers the floor but does not raise the ceiling • What happens to agencies as media buying gets commoditised • When in house teams make sense and when they do not • Why finance led marketing is still rare and still a moat • Which brands will win and ...
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Scott and Nathan sit down with Angus from MKTG to make clear predictions for eCommerce in 2026. Key themes discussed: • Why organic content will be more important than paid in 2026 • The real role of influencers versus in house creators • Why AI lowers the floor but does not raise the ceiling • What happens to agencies as media buying gets commoditised • When in house teams make sense and when they do not • Why finance led marketing is still rare and still a moat • Which brands will win and ...
Do Email & SMS Create Incremental Profit with Josh Tay
Blue Sense Podcast
59 minutes
1 year ago
Do Email & SMS Create Incremental Profit with Josh Tay
In this episode, Nathan and Josh discuss the incremental revenue available through email and SMS marketing. They emphasise that while email and SMS are important communication channels, the true drivers of retention and revenue are merchandising and operations. They explore the concept of purchase intent and how it affects the effectiveness of email and SMS campaigns. They also delve into the importance of understanding the customer journey, leveraging reviews mining for messaging, and creati...
Blue Sense Podcast
Scott and Nathan sit down with Angus from MKTG to make clear predictions for eCommerce in 2026. Key themes discussed: • Why organic content will be more important than paid in 2026 • The real role of influencers versus in house creators • Why AI lowers the floor but does not raise the ceiling • What happens to agencies as media buying gets commoditised • When in house teams make sense and when they do not • Why finance led marketing is still rare and still a moat • Which brands will win and ...
