Scott Wilkinson, Nathan Perdriau & Sebastian Bensch
32 episodes
1 week ago
Episode four from Cape Town brings Nathan and Ibra together for one of our most direct strategy sessions. No fluff, just hard truths on what actually drives growth for ecommerce brands. In this episode they break down: • Why most one to five million dollar brands are not ready for an agency • How to tell if your issue is the offer, the creative, or the product • Why attribution is misunderstood and often useless • The real link between profitability, scale, and cash f...
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Episode four from Cape Town brings Nathan and Ibra together for one of our most direct strategy sessions. No fluff, just hard truths on what actually drives growth for ecommerce brands. In this episode they break down: • Why most one to five million dollar brands are not ready for an agency • How to tell if your issue is the offer, the creative, or the product • Why attribution is misunderstood and often useless • The real link between profitability, scale, and cash f...
Do Email & SMS Create Incremental Profit with Josh Tay
Blue Sense Podcast
59 minutes
1 year ago
Do Email & SMS Create Incremental Profit with Josh Tay
In this episode, Nathan and Josh discuss the incremental revenue available through email and SMS marketing. They emphasise that while email and SMS are important communication channels, the true drivers of retention and revenue are merchandising and operations. They explore the concept of purchase intent and how it affects the effectiveness of email and SMS campaigns. They also delve into the importance of understanding the customer journey, leveraging reviews mining for messaging, and creati...
Blue Sense Podcast
Episode four from Cape Town brings Nathan and Ibra together for one of our most direct strategy sessions. No fluff, just hard truths on what actually drives growth for ecommerce brands. In this episode they break down: • Why most one to five million dollar brands are not ready for an agency • How to tell if your issue is the offer, the creative, or the product • Why attribution is misunderstood and often useless • The real link between profitability, scale, and cash f...
