Scott Wilkinson, Nathan Perdriau & Sebastian Bensch
32 episodes
1 week ago
Episode four from Cape Town brings Nathan and Ibra together for one of our most direct strategy sessions. No fluff, just hard truths on what actually drives growth for ecommerce brands. In this episode they break down: • Why most one to five million dollar brands are not ready for an agency • How to tell if your issue is the offer, the creative, or the product • Why attribution is misunderstood and often useless • The real link between profitability, scale, and cash f...
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Episode four from Cape Town brings Nathan and Ibra together for one of our most direct strategy sessions. No fluff, just hard truths on what actually drives growth for ecommerce brands. In this episode they break down: • Why most one to five million dollar brands are not ready for an agency • How to tell if your issue is the offer, the creative, or the product • Why attribution is misunderstood and often useless • The real link between profitability, scale, and cash f...
Roundtable on The State of eCommerce - Episode 1 Blue Sense Digital Podcast
Blue Sense Podcast
28 minutes
3 weeks ago
Roundtable on The State of eCommerce - Episode 1 Blue Sense Digital Podcast
In the first episode of the newly relaunched Blue Sense Podcast , filmed in October 2025 while the team got together in Cape Town, South Africa, Scott (Head of Growth) hosts Nathan (Co-Founder), Ibra (Lead Strategist), and Gaby (Creative Strategist) to unpack what’s really changing in eCommerce marketing heading into 2026. From declining attribution accuracy to creative fatigue, shrinking margins, and the rise of “back to fundamentals” marketing, this conversation dives deep into: • Why me...
Blue Sense Podcast
Episode four from Cape Town brings Nathan and Ibra together for one of our most direct strategy sessions. No fluff, just hard truths on what actually drives growth for ecommerce brands. In this episode they break down: • Why most one to five million dollar brands are not ready for an agency • How to tell if your issue is the offer, the creative, or the product • Why attribution is misunderstood and often useless • The real link between profitability, scale, and cash f...
