A Diamond Is Forever: The Story of De Beers

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Blueprints in Marketing: Learning from the Classics

Dietmar Fischer

16 episodes

1 week ago

Do you want to know where the roots of marketing are and what we can learn from that? Me too! That's why I created this series: to get insights on the big stories of marketing: Proctor & Gambles Soap Opera, the stories of the Mad Men, De Beers, Hotmail, Pepsi, Apple... "Blueprints in Marketing" will guide you through their great stories and give you a glimpse inside the great minds of great marketers. Btw: I generated the podcast with AI. The idea was that I myself wanted to learn about these great marketing stories. And I don't have time to read - but to listen ;)

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Business

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All content for Blueprints in Marketing: Learning from the Classics is the property of Dietmar Fischer and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

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A Diamond Is Forever: The Story of De Beers

Blueprints in Marketing: Learning from the Classics

15 minutes 33 seconds

2 years ago

A Diamond Is Forever: The Story of De Beers

Immerse yourself in the dazzling world of diamonds as we unpack the captivating marketing tale of De Beers, in this episode of our podcast. Discover how a shrewd campaign, backed by the timeless slogan, "A Diamond is Forever," managed to elevate the diamond from being a mere luxury item to a cultural icon of eternal love. We navigate the intricate world of emotional marketing, segment targeting, and consistent messaging, exploring how these principles shaped the diamond industry and continue to drive modern marketing strategies. This episode is a sparkling gem that offers key insights for anyone looking to understand the powerful impact of marketing narratives.

This podcast was generated with the help of artificial intelligence.

Music credit: "Sunflower" by Lukrembo. We hope you enjoy this intriguing blend of marketing history and strategy, elegantly fused with engaging storytelling.