In this episode of Blueprints, Isabelle and her dad, Michael— founder and CEO of Custom Built — share the five core values that drive their company: Family Focused, Proactively Helpful, Passionately Committed, Grow or Die, and Fun. You’ll hear the story of how these values were created, why they’re revisited every year, and how they guide hiring, leadership, and client relationships. Whether you’re a business owner refining your culture or a leader looking to inspire your team, this conversation offers actionable insights for defining and living out your own core values.