Watch our exclusive interview with Keith Peiris, Co-Founder and CEO of Lightfield.
This is a story of what #entrepreneurship is all about—from the team that built Tome to 25M users in just two years, and is now tackling the #CRM space with Lightfield.
We began by discussing how Keith communicated this pivot to #investors, and more broadly, when is the right time to #pivot and focus on the real problem. In Lightfield’s case, it’s about giving #AI the right context to take #CRM to the next level.
We then explored how Lightfield is adjusting its #GTM strategy to take on CRM’s big #incumbents — showing how a 20-person team can ship #features #faster than companies with 20,000, and even going door-to-door to demonstrate what a modern #SMB-focused CRM looks like.
Finally, we discussed how Lightfield balances automation with #augmentation in the #AI era, how they leverage #proprietary customer data while ensuring privacy, and how they prioritize which AI models to use.
And where does Keith get his best #ideas? 💡🚴♂️🛣️
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Interviewers: Yossi Garmazi & Álvaro Jiménez Cabello de los Cobos.
#tech #ai #innovation #CRM #Entrepreneurship
Chapters:
00:00 Intro
01:02 Time at Facebook, Instagram
03:45 Tome explosive growth
06:29 Pivoting from Tome to Lightfield
16:53 Communicating the pivot with Investors
20:53 Lightfield: Transforming CRM space
24:40 CRM: Balancing Automation & Augmentation
28:24 Propriety data Vs Privacy
30:15 Representatives in the AI era
32:27 AI Agent: accelerating time to Demo
34:06 Which AI model to use?
35:43 AI Agent: Hype Vs Reality
37:58 Advice for entrepreneurs
39:07 Mentors
40:33 Hobbies
41:37 Favorite book
42:59 What keeps you motivated?
44:36 Other profession