Watch our exclusive interview with Margit Wennmachers, Operating Partner of Andreessen Horowitz.

From starting out at a secretary school in #Germany, to building Outcast Agency in the US, and ultimately shaping one of the most well-known VC firms in the world — Andreessen Horowitz.

But joining a new #VC firm with no past portfolio required a different mindset. They chose a new approach: #market to the #entrepreneurs, not the LPs, a moved that clearly paid off. We then discussed the evolution of Andreessen Horowitz — from a venture firm into something that borders on an institution.

We moved on to talk about how and when #startups should build their brand — and what to do when a #PR #Crisis hits. What are the steps leaders need to take?

Lastly, We touched on specific #PR management #challenges, and different approached, like Salesforce and their radical transparency early on, and yes — we got to talk about the fake demonstrations against Siebel, right Marc? 🙂

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https://www.boardroomclub.net

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Interviewers: ⁠Yossi Garmazi⁠ & ⁠Álvaro Jiménez Cabello de los Cobos⁠.

#tech #innovation #ai #PR #VC

Chapters:

00:00 Intro

01:00 What led you to Marketing?

02:55 Being an Immigrant

05:27 Building Outcast PR agency

08:37 Joining a16z their inception

13:31 a16z : no VC background

15:55 a16z evolution

19:04 Tech Week

21:57 What next for a16z?

24:14 Startup storytelling- but when?

26:42 Startup storytelling evolution

29:54 Wrong narratives in Silicon Valley

31:14 Crisis management: 'Foresee Plan'

34:16 Recognizing a PR Crisis

37:09 Salesforce fake demonstrations

38:59 Don't waste a crisis

40:44 Advice for entrepreneurs

41:44 Hobbies

42:23 Favorite TV series

43:22 What keep you motivated?

44:40 Other profession