Watch a preview of our exclusive interview with Maya Prosor, Chief Business Officer at Lemonade (NYSE: LMND).

Maya takes us through the fascinating story behind Lemonade. As a #B2C company, we started by discussing the key #differences from a typical B2B model — from building #trust with end-users to designing an effective #GTM strategy.

Now, it’s one thing to build a B2C company — but building one in the #insurance space, where most #competitors are over 100 years old? That’s a whole different game. We talked about how Lemonade set itself apart using #AI, cool ads, and by integrating #donations directly into their business model.

We also explored the concept of #embedded Insurance, and how Lemonade leverages it as a unique advantage — all while continuing to earn and maintain #trust with their users.

And Maya’s favorite hobby? Dancing, of course!💃🕺

Check our new website:

https://www.boardroomclub.net

Check out our new YouTube Channel:

https://www.youtube.com/@BoardroomClub

Interviewers: Yossi Garmazi & Amado Vargas IV.

#tech #innovation #ai #insurtech #GTM

Chapters:

00:00 Intro

00:56 What led you to Lemonade?

03:00 Lemonade's Unique Business Model

6:10 Lemonade's Innovation Differentiator

11:14 Lemonade's Donations

14:00 Adapting to Gen Z

18:00 Expansion Strategy

20:41 Embedded Insurance

24:02 Metromile

26:14 Market Assessment

28:57 Advice for Entrepreneurs

30:45 Impactful Mentor

32:09 Personal Hobbies

32:46 Alternative Career?