Gen Zs Part 2. This episode explores how they behave as customers (B2C) or as buyers (B2B).
In this episode, Alan O’Neill unpacks what Gen Z really wants — and why their expectations matter more than ever for both B2C and B2B leaders.
From Patagonia to Shein, Starbucks to Shopify, Gen Z are calling out inauthentic brands and rewarding the ones who live their values.
You’ll learn:
Why values, transparency, and experience are non-negotiables
What B2B leaders can do now to avoid being seen as outdated
And why Gen Z will shape your next generation of buyers
🎧 Listen now
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