I talked to Luke Seavers on how brand identity and getting the right messaging across can help brands grow their business online.  Guest: Luke Seavers has a background in Branding and Web Design.  He helps business owners to develop a strong Brand Identity (logo design, colors, etc.) to appeal to your target customer and create recognition of their brand. Luke believes that there is more to building a brand than just aesthetics. That's why he likes to take a more holistic approach to branding, beginning the entire process with Brand Strategy – this process assists him in defining your brand, from your Culture to your Tone of Voice, and more. It is from this initial strategy that he is am able to design effective brand aesthetics for companies, and craft clear Brand Messaging to help you speak to your customers in a way that resonates with them. Connect with Luke on LinkedIn: https://www.linkedin.com/in/lukeseavers/ Host: Bob Low is a digital marketing consultant that has worked on digital marketing projects with brands such as Marvel Studios, KFC, Unilever, Samsung Mobile, and many more. Bob is also one of the most influential profiles on LinkedIn. He has trained consultants, digital marketers, recruiters and business owners in his LinkedIn masterclass.  Contact Bob for LinkedIn and marketing consulting: bob@bobthinkz.com   Follow Bob on LinkedIn: https://www.linkedin.com/in/bobthinks/