In this episode of Bold Ideas, I’m joined by Kate Save - dietitian, exercise physiologist, diabetes educator and the powerhouse founder of Be Fit Food, Australia’s first scientifically formulated, dietitian-designed whole-food meal program created to deliver rapid, clinically backed results. Kate’s bold idea came after treating over 10,000 patients and seeing the same problem again and again: people weren’t failing because they lacked knowledge - they were failing because they lacked time. Determined to give Australians a genuinely healthy, real-food alternative to shakes, bars and ultra-processed diet products, she built Be Fit Food: meals made from whole ingredients, designed to shrink the liver, reset metabolism and genuinely improve health - not just weight. In this episode, you’ll hear the remarkable journey behind Be Fit Food’s creation, why Kate took her idea onto Shark Tank, and the wild, chaotic reality of scaling 1,500% overnight without the investment cheque in hand. Kate also breaks down the truth about weight-loss drugs like Ozempic, what Covid did to the industry, why supermarkets are failing Australians, and her vision for the future of food, health and metabolic disease. Plus, she shares the one non-negotiable rule she lives by when starting any bold idea - and why looking back is the quickest way to fail. Find Be Fit Food at https://www.befitfood.com.au and on Instagram @befitfoodaustralia To get in touch, DM us via Instagram: https://www.instagram.com/boldideas_au/